Campaign: Qwiet.ai & Numberone.ai
Product Series
The Challenge: Developing a 9-part video series to demystify the intricacies of application security in today's digital landscape.
The Solution: Creative Direction Unleashed. Collaborating closely with Qwiet Marketing Director, we fostered an unscripted environment that encouraged free-flowing communication. This approach not only tapped into my video expertise but also allowed us to capture a genuine and impactful message.
Real World Impact: Elevating Understanding. By taking a creative direction approach that simplified complex concepts, we crafted shareable content that resonated with C-level executives. The result? Streamlined sales and a broader reach in the market.
Animation
Animation stands as a pivotal element in creative strategy, offering a dynamic medium to convey complex stories and evoke emotions in ways static images cannot. As a Creative Director, I leverage animation to breathe life into concepts, ensuring each frame captivates and resonates. With AI's ascent, the potential for animation is boundless, promising innovative ways to automate and personalize storytelling that will redefine audience engagement.
Knights Of Mayhem
National Geographic
Immerse yourself in the raw intensity and chivalric bravado of "Knights of Mayhem," a television series I had the privilege to create and develop, showcasing the modern revival of full-contact heavy armored jousting. This series takes you behind the scenes and into the lives of the fearless knights who dedicate themselves to the ancient and noble art of jousting. Clad in steel and mounted on their mighty steeds, these modern-day warriors clash in a spectacle of strength and skill, bringing to life the visceral thrill of medieval combat for a contemporary audience. "Knights of Mayhem" is not just a show; it's an adrenaline-fueled journey back in time, reigniting the flames of a bygone era with every thunderous gallop and every lance's shattering impact.
A good campaign is about your customer.
It’s about story, its about them.
Campaign: Blendtec , Will It Blend?
Creative Success
The Challenge: The task at hand was to produce original scripted content for YouTube with broad mass appeal.
The Solution: Introducing "Will It Blend?" A groundbreaking YouTube channel series where I took the creative reins, overseeing content creation, media management, and the meticulous crafting of each episode. This included writing, producing, and directing notable episodes of this beloved YouTube series.
Real World Impact: Epic Engagement. "Will It Blend?" witnessed an incredible impact with over 100,000,000 channel views, making it a viral sensation. The content resonated so deeply that it achieved a remarkable 700% increase in views over active subscribers.
From Script to Screen of the Award Winning Show!
Campaign: Venture Products
Make It Rain
The Challenge: Faced diverse challenges, ranging from driving sales to educating customers and creating short-form ad spots for PPC traffic funnels.
The Solution: Creative Versatility. Crafted a range of scripted spots tailored to specific marketing objectives and data-driven insights, showcasing adaptability and strategic thinking.
Real World Impact: Tangible Results. Spearheaded multiple successful product launches, developed engaging branded content, and created emotionally resonant advertisements that left a lasting impact on audiences.
From Script to Screen
Don’t Flip Out, You’re In Good Hands.
From Concept to fun
Campaign: Black Clover
Make It A Lifestyle!
The Challenge: Tasked with creating lifestyle content to appeal to a burgeoning brand's expanding customer base, particularly attracting new, younger buyers.
The Solution: Strategic Athlete Partnerships. Collaborated with both professional and semi-professional athletes, tapping into their dedicated, yet niche, fan bases to bolster brand engagement.
Real World Impact: Expanding Retail Horizons. Successfully leveraged creative content to open up new retail opportunities, transforming commercial B2B sales into thriving retail channels. This not only expanded Black Clover's physical presence but also significantly boosted brand recognition.
Campaign: Various Medical
Put The Doc On!
The Challenge: aced the unique challenge of working with medical doctors, authors, and PhDs who prefer not to read scripts or use teleprompters.
The Solution: Creative Interview Style. Specialized in crafting unscripted interview-style story content that revolves around well-known and respected professionals in the medical field.
Real World Impact: Authentic Communication. Achieved the creation of genuine, authentic messages directly from the professionals themselves, allowing their expertise to shine through in their own words. This approach resonated deeply with the audience, fostering trust and credibility.
Entertainment & Documentary
Make It Fun!
The Challenge: Crafting compelling stories and content that not only captivate but also resonate with audiences, embodying the essence of true entertainment.
The Solution: Passion for Paid Entertainment. Committed to creating content that not only attracts viewers but also inspires them to pay to watch. This approach has led to the development and successful sale of shows to major networks and streaming services.
Real World Impact: From Concept to Distribution. Demonstrated a wide-reaching impact by working with various non-profits and spearheading projects from the initial concept phase to distribution. This inclusive approach has allowed for a diverse portfolio of work, showcasing versatility and creativity in the entertainment industry.